General Information Jan 22, 2018

Traphaco signed a strategic partnership with Westland - Pure Nutrition

On January 18, 2018, a contract of strategic cooperation between Traphaco and Westland - Pure Nutrition was signed in Christchurch, New Zealand.

Accordingly, Traphaco will be the exclusive distributor of New Zealand Gold, a milk formula for children and pregnant women, and other products of Westland in the Vietnamese market.

Strategic Partnership Signing Ceremony between Traphaco and Westland, Pure Nutrition, New Zealand Gold Limited.

Attending the ceremony, on the side of Traphaco, were Mr. Tran Tuc Ma, CEO of Traphaco and Mr. Nguyen Duy Vinh, Director of Import and Export of Traphaco. On the side of New Zealand, there were Mr. Phillip Gibson, Mayor of Christchurch, Mr. Mark Lockington, Former New Zealand’s Ambassador to Vietnam, Mr. Terry Wu, Westland Secretary General, Mr. Micheal Curry, CEO of Pure Nutrition, the CEO of of New Zealand Gold Foods and representatives of the Ministry of Foreign Affairs and Trade of New Zealand, and the Department of Trade Promotion and Enterprise of New Zealand.

At the ceremony, Mr. Tran Tuc Ma said that the cooperation with Westland has marked the milestone for Traphaco's plan in 2018 and is in line with the development strategy of the Traphaco until 2020 to increase the proportion of imported goods and to promote the trademark strength of Traphaco. The strategic cooperation with Westland - Pure Nutrition is also part of the vision and mission of Traphaco, which is to become the pioneer in bringing a green, healthy and natural supply chain to the Vietnamese children and  people - specifically, dairy products.

As the connector of the two enterprises, Ms Karlene Davis - Consul General of New Zealand in Ho Chi Minh City appreciated the cooperation of mutual benefits between Traphaco and Westland, and said that the partnership between these two big names not only makes the most use of the competitive edges of both companies, but more importantly, contributes to the strengthening of each side, with the aim of bringing to the market of Vietnam quality and trust-worthy products.

General introduction:


Traphaco is the leading pharmaceutical company in Vietnam, topping the 10 best pharmaceutical companies in Vietnam, with the strongest distribution system in the industry, spreading throughout Vietnam. According to Traphaco's Sustainable Development Strategy up to 2020, the distribution of imported products plays an important role with a 25% share of revenues up to 2020.

In 2018, Traphaco has set a revenue target of VND 2,400 billion; Consolidated EAT of VND 300 billion; Market capitalization of VND 6,000 billion. With the strategy "the Path of Green Health", Traphaco has set the target to 2020: Traphaco is the No. 1 pharmaceutical company in Vietnam in terms of growth of revenue-profitability-and-market-capitalization and the leading Green Trademark in Vietnam


 Founded in 1937, Westland is the second largest milk brand in New Zealand. Its revenue in 2016 was USD588 million. Westland’s products have been exported to more than 50 countries in the world including China, Singapore and Malaysia. The company manages the closed cycle of milk production from cattle farms (188 thousand cows), to milk production and processing plant.